Issue with communication - Essay Example This not only looks bad from a new customer point of view, but it does not firm up established relationships with current customers. The lack of action on the company’s social media pages suggests that it does not place the role of technology in acquiring new customers very highly. It would useful for Future Shop to also share its Facebook posts on its Google+ page. In this case, the company would gain more followers among Google+ fans because not everyone uses Facebook. It is important that Future Shop caters to all social media networks because some people only use one or two. If Future Shop customers who prefer to use Google+ feel like the company has a lack of interest in them, then this will result in a loss of trust and loyalty from these customers. Communication plays an important role in the performance and growth of a company, and Future Shop needs to realize this if it wants to expand in the future. In a similar way, Future Shop’s LinkedIn page also reflects badly on the company’s image and reputation.
